Overview
Smell plays a vital role in how we connect with the world and recall memories. Fragrances entice customers through various platforms. However, most people selecting scents online often overlook the significance of physically experiencing perfumes in stores. Some struggle to pinpoint their scent and require additional information in order to make a decision.
Olor, an innovative app leveraging sensory marketing techniques to assist users in discovering their ideal scent and fostering confidence in their selections. Unlike competitors, Olor provides comprehensive information, empowering users to make informed choices tailored to their preferences and identity.
Research
I researched perfumery and its terminology thoroughly to find an easier way to teach and engage my audience. I also explored sensory marketing through books, which helped me determine the features for my prototype. Since users can't smell the fragrance through their phones, the app should provide an enjoyable online experience.
Initial Process
Logo Iterations
App Iterations
Mockup
Animation Screen
I used After Effects to create this opening animation screen for my app.
Prototype
Click-through Video
Stickers
