Overview
For my rebranding project, I selected Eclair Bakery in New York City, recognizing its need for brand refinement. Despite a recent physical makeover, its online presence and logo failed to align with its desired image. My goal was to transform it into an upscale New York City bakery, as the current identity leans more towards a Miami aesthetic. Given its location, the bakery's brand needs to reflect the sophisticated and dynamic essence of New York City.
To view the original website: click here
Original Logo
Logo Design
For the logo, I aimed to preserve its original essence while changing the typeface of "Eclair" to enhance its elegance and French pastry aesthetic.
Color
Typefaces
Estarossa
AB Typewriter
Assets
For the assets, I hand drew these pastries to give the bakery its own unique style and help stand out on its own.
Eclair
Croissant
Macaron
Circle Croissant
Business Card Design
Website & Social Media
Prototype
All images used are placement images found on Pinterest and Unsplash.
Window Display
Merch Items
